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MOE SHOUR Visited 1294 times
Turning delicate fabric into a tangible work of art is the unwavering base of the Moe Shour design. An attendee of the prestigious institute of Central Saint Martins in London, this British raised designer has been bred into the world of uncanny refinement.

The son of a Lebanese mother & father, Moe Shour spent his early years growing up in the diversified country of Nigeria, spending his days in his father’s interior design workshop, absorbed by colorful fabrics, textiles & design is where his young impressionable mind found fortitude.

With the eclectic streets of Africa forever embedded in his heart, Moe Shour was taken to the concrete jungle of London, England. Where he was once surrounded by nature & familiar solitude, the young level year old was abruptly introduced to the realities of life. Using the sudden culture shock towards his advantage, Moe Shour found the natural ability to adapt quickly to his new surroundings & conform to the British lifestyle.

Learning to turn the busy streets of London into his personal playground, Moe Shour spent time accompanying his mother on her lavishly elegant shopping sprees in stores such as Valentino, Dior & Harrods. Observing the trends, the fabric & style of the dresses that adorned his mothers silhouette, is when the designers mind began to ponder about the structure & development of the garments. It was in this moment when Moe Shour came to develop his personal motto; creating a dress is about working from the inside-out, not from the outside-in.

Upon graduating from the American University in London, with his Bachelors in International Business, Moe Shour decided to take time for him-self to travel & embrace what the world has to offer. Experiencing firsthand a deep rooted passion for the art of design, Moe Shour turned to his desire for a deeper fulfillment & decided to further pursue his academic career by enrolling in Central Saint Martins school of Fashion Design.

With his fashion education complete there was nothing standing in his way. As the pages of his life turned with excitement, it was time for a new chapter to be written. After achieving decades of fashion design & industrial experience under his belt, Moe Shour had taken a leap of faith & in 2011 opened his first flog-ship boutique in the limelight streets of Down Town Beirut, Lebanon.

Embraced by the culture of the Lebanese high society, Moe Shour has created a fairytale realm in which every line is perfectly under control & each detail is of absolute importance. His whimsical & ultra feminine collections are based on designs that intertwine a union of cultural influences from Nigeria to London & all the way across to Lebanon, resulting in a beautiful blend of modernized creations with a flare of traditional elegance.

A refined mind, lead by the deep rooted blood lines of heritage, have hatched into a radiantly fluid style, with an allure & a manner that emerges through organic symbols that have become the unequivocal hallmarks of the designer we know today as Moe Shour.

+961 1 998 234 | +961 71 232 822

Downtown Beirut, Banks Street Bab Idriss, Blog. 5/1376, Lebanon

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